Mi screen hanging lights sell so well, just because they are cheap? - Knowledge

Once the product was released, it attracted many consumers and its popularity was also quite high. The reason is that in the display hanging lamp market, the price has been high for a long time, and the price of nearly one thousand yuan persuaded many consumers.

There may be some small partners who are puzzled. Is the display hanging lamp really so amazing? Are you sure it is not an IQ tax product? Regarding this issue, we might as well first clarify the role of the screen hanging lights.

Screen glare is the key to the problem

Since the traditional paper reading direction is horizontal, we usually read books on the table. Therefore, since 1930, the design of the light source is usually vertical illumination. However, the direction of screen reading is vertical, and the required light source is naturally different from ordinary desk lamps.

The biggest difference between the display screen and the book is that the display screen can self-illuminate, but the book does not, which means that if we use ordinary desk lamps to illuminate the display, it will produce reflections, commonly known as glare, which will affect people's vision health. Because of this, the light should shine on the place where the screen brightness is relatively low, instead of directly illuminating the entire screen, so the fill light around the screen is very important.

In addition, it is necessary to eliminate or weaken the light around the screen, so as not to cause eye fatigue due to a large brightness drop. The most typical example is the use of asymmetrical light design screen hanging lights, such as BenQ ScreenBar Plus, Mijia display hanging lights and so on. Mijia uses the lens to refract light, while BenQ uses the reflected light.

The Mijia Display hanging lamp is embedded with an optical lens on the LED lamp panel, and the lamp beads are refracted to the user's desktop through this lens, thereby avoiding the problem of screen glare. BenQ Screenbar Plus makes the light emitted by the LED lamp bead hit the reflector, and then the reflector reflects to the desktop to form asymmetrical light.

Where is the 900 yuan screen hanging lamp expensive?

To put it bluntly, no matter how expensive the screen hanging lamp is, their purpose is the same, that is, to reduce screen glare. Although the role of the screen hanging lamp is understood, why is the BenQ screen hanging lamp sold so expensive, priced at 899 yuan, but the Mijia display hanging lamp is so cheap?

As the inventor of the screen hanging lamp, BenQ has a lot of patent declarations on the publicity map, including asymmetric light design, gravity pivot clamp, etc. Most of the screen hanging lamps on the market cannot bypass BenQ's patents, which also causes A certain industry wall.

Although the Mijia display hanging lamp successfully bypassed BenQ's patent and realized asymmetrical light, the actual effect is not as good as BenQ Screenbar Plus. The light emitted by the Mijia display hanging lamp is relatively scattered, and there is no clear edge line of light. To solve this problem, it may involve BenQ's asymmetric light patent. That is to say, the good screen hanging lights on the market basically have to pay BenQ patent license fees, and the screen hanging lights themselves are a niche product, which ultimately leads to higher market prices.

Moreover, in the past, only the BenQ family had the reputation and strength in making screen hanging lights, which was basically a monopoly, but the workers who really needed it often reluctantly bought it because it is irreplaceable.

The color rendering index of BenQ Screenbar Plus is greater than Ra95, which can be said to be the highest in the industry. The higher the color rendering index, the easier it is for the human eye to distinguish various colors of objects. Under long-term light sources with poor color rendering, the sensitivity of the cone cells of the human eye will also decrease, and it is easy to fatigue the eyes.

The second is the ability to fill light. When working on paper, it is bright enough only when the illuminance reaches 500 Lux. BenQ ScreenBar Plus can provide at least 500 Lux of sufficient brightness. Moreover, this screen hanging light is also equipped with an ambient light sensor, which can automatically fill light.

Although the Mijia display hanging lamp is close to the BenQ ScreenBar Plus in configuration, the comprehensive user experience of the product is better than the latter.

Is the screen hanging light a pseudo demand?

Having said that, is the screen hanging lamp a pseudo-demand?

At present, the market for screen hanging lights is still niche, but this does not mean that consumers have no demand for such products. It mainly depends on the usage scenarios. Due to the different scenes, the environmental vision is different, especially when working overtime at night, the vision is more picky about the light. Generally, the eyes will appear fatigued and astringent after a long time.

This is the beginning of a nightmare for those who need to work overtime at the computer screen at night. In a low-light environment, even if there is a desk lamp on the desktop for auxiliary lighting, the reflection of the screen will reduce the work efficiency and accelerate the fatigue of the human eyes. At this time, the screen hanging light comes into play. Even if you are not staying up late to work overtime, playing games all night is also applicable.

Regarding pseudo-needs, we have many in real life. For example, if we already have a table, what do we need to drag the keyboard? If an item has a market, it proves that there is a certain demand, such as meeting comfort needs. The same is true of screen hanging lights. In addition, if you have lighting needs, no matter what, compared with ordinary desk lamps, the advantage of screen hanging lights not occupying desktop space is indeed much better.

The previous screen hanging lights were really expensive, because only BenQ was doing it. Now the market has undergone great changes. More manufacturers have joined, lowering the price of the screen hanging lights, such as Baseus and Mijia. Products that were once niche are slowly being accepted by the public.

Xiaomi is a down-to-earth brand, and it is sure to allow more users to experience the benefits of screen hanging lights, while also helping to promote the development of the entire industry. If it is said that the base is the benchmark of the screen hanging lamp industry, then Xiaomi is the popularizer of this type of product. Whether a product is pseudo-demand or not, the market has the final say.

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Keylux Lighting

KEYLUX is an international photoelectric technology industry company, focus on LED lighting innovation, which in research and develop various LED Lights products,contains commercial lighting, industrial lighting and home lighting.

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